The number of international visitors to Kanazawa has been rapidly increasing in recent years.
Improved access following the full opening of the Hokuriku Shinkansen, the weaker yen, and features in Western media have all contributed to this trend.
Kenrokuen Garden, one of Japan’s Three Great Gardens, is a signature attraction of Kanazawa.
Its seasonal beauty—from cherry blossoms in spring and vibrant foliage in autumn to the iconic yukizuri in winter—continues to captivate visitors throughout the year.
Higashi Chaya District is another popular destination, known for its historic streets that retain the atmosphere of the Edo period.
Strolling through the wooden townhouses in a kimono has become a favorite experience among travelers.
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See it now! Ranking "Popular souvenirs for overseas tourists" Top 10
Ranking No.10 Lip case
Lip case made from crepe fabric
Small in size, yet filled with a sense of Japanese charm.
The careful craftsmanship and thoughtful details make it feel like a “beautiful and
accessible piece of Japanese art” for many international visitors.
Its light weight, durability, and compact size also make it easy to take home,
which adds to its popularity.
Inside the product, a mirror is included for added convenience, and many
customers select several items to take home as souvenirs.
Ranking No.9 Zodiac doll
Zodiac doll made from Kaga Yuzen-dyed silk fabric
Kaga Yuzen is known for its intricate patterns inspired by nature, featuring
flowers, plants, and scenic landscapes, often expressed in a rich variety of colors.
It is a traditional craft that developed within the refined samurai culture of
KagaHyakumangoku.
These handmade animal figurines, created from dyed silk fabric, allow you to feel
the craftsmanship and artistry that have been passed down to the present day.
Ranking No.8 Solar-powered cat ornament
Fortune, lucky Maneki-neko
Solar-powered waving Maneki-neko figurines are extremely popular among
international visitors.
Their appeal comes from three main points:
1.Strong connection to Japanese culture and good-luck traditions
It is said that a Maneki-neko with its right paw raised brings good fortune and
wealth, while one with its left paw raised invites people and good luck.
Its round shape is also considered a symbol of cuteness.
2.Fun and functional design
These are appreciated as eco‑friendly gifts because they require no batteries or
power outlets.
Their gentle, rhythmic movement also has a soothing effect, bringing a sense of
calm to those who watch them.
3.Affordability as easy-to-carry
Its light weight and affordable price make it an ideal souvenir for friends and
colleagues.
Ranking No.7 Kaga Temari,Japanese thread balls
Kaga Temari Japanese thread balls
Kaga Temari were introduced to Kanazawa during the Edo period by Princess
Tama. Initially toys, they have become sophisticated decorative items and art.
Kaga temari are traditional crafts from Kanazawa City, Ishikawa Prefecture,
decorative balls made by winding colorful silk threads into intricate geometric
patterns.
It is often given as a gift to daughters to wish for their happiness and a
harmonious life, as the round shape symbolizes peace.
They are characterized by their intricate geometric patterns and a tiny bell inside
that makes a gentle sound.
Ranking No.6 Pouch-type item
Japanese fabric bags
Traditional Japanese patterns, motifs, and textures instantly convey a sense of
“Japan.”
Even small items allow visitors to experience Japanese culture, which is a major
part of their appeal.
Pouches are reasonably priced and come in a wide range of price points.
It is also lightweight and highly durable.
With so many styles and sizes available, they are practical items that can be
chosen to suit any purpose.
Ranking No.5 Cap
Cool pictures and symbols rather than letters
Japanese‑letter caps are popular as items that let visitors “wear” a piece of
Japanese culture, and they are easy to incorporate into everyday fashion.
They also make a clear and memorable souvenir of one’s trip, making them easy
for travelers to choose.
The beautiful shapes of kanji characters are often seen as a form of art by
international visitors.
Many customers even put the cap on right after purchasing it, which always
brings us joy to see.
Ranking NO.4 Reusable fabric wrap
Enjoy the unique qualities of each one and find your favorite.
Japanese-made towels and handkerchiefs are highly absorbent, soft to the touch,
and exceptionally durable.
Their colorfast quality—resisting fading even after repeated washing—is widely
appreciated.
Designs featuring traditional Japanese patterns, distinctive motifs, and
embroidery are also very popular.
With sizes ranging from compact, easy-to-carry options to larger ones that can
even be used as eco-bags, they are the kind of items you can’t help but pick up.
Ranking No.3 Folding fan
Symbol of traditional culture
Designs featuring traditional Japanese patterns and motifs are especially popular.
They are often chosen for three main reasons:
1.Strong sense of Japan
Ukiyo-e prints and cherry blossoms are classic choices, but nowadays more
people are spreading them out on the spot and selecting based on their
preferences.
2.Easy to take home
It folds up compactly when not in use, so it won't get in the way.
3.Highly practical
It can be used to cool off, and it can also be spread out and displayed.
Ranking No.2 Gold leaf‑infused lotion
Kanazawa is the home of gold leaf
Gold leaf is known for its gentle effects on the skin.
It helps improve moisture retention, promote blood circulation, and soothe
irritation through its anti-inflammatory properties.
The subtle electrical currents naturally generated by gold leaf are also believed to
energize the skin.
Gold leaf used in skincare products is over 99.99% pure, promoting the
penetration of other moisturizing ingredients while imparting a natural glow and
firmness to the skin.
It's no wonder it's beloved worldwide as an anti-aging treatment.
With a keen sense of beauty, many customers try it themselves and choose it
with confidence.
Ranking No.1 Magnet
A map of memories, collected on your fridge.
Magnets remain overwhelmingly the most popular item.
Japanese visitors are often surprised by the wide variety, saying, “I didn’t know
there were so many!”
Overseas visitors, on the other hand, usually choose just one or two—
their ability to pick so decisively is truly impressive.
Magnets offer many appealing points for international visitors:
they make great souvenirs, are compact and easy to carry, are reasonably priced,
come in a wide variety of designs, and often reflect cultural elements of Japan.
At the same time, they also seem to be a convenient way for travelers to use up
small coins that are otherwise hard to spend.